Are you doing enough to get high search engine rankings? It’s important to consistently test the effectiveness of your SEO strategy in order to find out. Here are surprising SEO test results that you need to know about right now. Read on to learn more if you are running Best SEO Toronto Agency!
Test 1: Title Tag Length
first test involved finding out if including a keyword in your title tag really makes a difference. tests showed that including one keyword, like SEO for example, does make a positive impact on rankings. If you want to rank higher in search engines, it is definitely worth considering how much text you include in your title tags.
Test 2: Meta Description Length
First tests showed that meta descriptions and click-through rates were unrelated. its hypothesized that longer, more in-depth descriptions would lead to higher conversion rates. Surprisingly, it found almost no correlation between meta description length and click-through rate! This was a surprising outcome; however, it’s important to note that any correlation would have been marginal at best. Still, use your creativity: Longer descriptions could certainly boost engagement on mobile devices with smaller screens.
Test 3: H1 Tags
Just How Important Are They? H1 tags are one of the most critical on-page SEO factors for search engine rankings. Because of their importance, it’s tempting to treat H1s as king, and go out of your way to craft long, unique titles for them (and making sure there’s a strong focus keyword in each). But that doesn’t mean you can ignore them when doing A/B tests. After all, if you don’t have much competition for an H1 tag, then any variation will likely rank well—but if you do have competition, then changing anything about an H1 could result in a big drop in rankings.
Test 4: Meta Keywords
Using targeted meta keywords can boost your rankings dramatically, but how many actually do it? This is something that should be a part of your SEO strategy. So if you haven’t taken care of that yet now is a good time. This can help to increase your rankings significantly.
Test 5: Internal Linking Structure
Internal linking is a very important aspect of on-page SEO. Though you have to place links strategically in order for them to be useful and helpful, it can also damage your page if done incorrectly. Sometimes you might find yourself with more internal links than are needed or with a backlink profile that includes too many incoming links from one page or set of pages. If you want high rankings, make sure that every single link is pointing to somewhere relevant and/or your money site.
