In the world of SEO, change is always the only constant. Here SEO Company Vancouver says that it's no surprise that many experts are already predicting what trends will matter in 2022. In this blog post, we'll explore 7 content and SEO trends that are likely to have a big impact over the next few years. Keep reading to find out what they are!
Featured snippets are a key Form of SERP real estate, appearing at the top of SERPs for various queries and generally driving higher CTRs than organic listings. As such, it's no surprise that many SEO Company Vancouver is keen on optimizing their content for featured snippets.
A key focus for SEOs in 2021 has been – and will continue to be in 2022 – understanding user intent and tailoring content accordingly. This way, you can ensure that your content is not only appearing for relevant searches but also providing searchers with the information they need when they need it.
Voice search is one area that has seen significant growth over the past few years, and this is set to continue in 2022. With smart speaker ownership rising globally and more people turning to voice assistants for tasks like setting alarms, adding items to shopping lists, and playing music, it's clear that voice search is here to stay. This presents a great opportunity for businesses to optimize their content for voice search if they haven't already done so.
Although there has been some debate about whether long-form content is really necessary, the fact remains that it can still be incredibly effective, particularly when it comes to Evergreen topics where searchers are likely to be looking for detailed answers. In addition to this, longer articles tend to rank better in Google than shorter ones, so there's certainly an SEO incentive to produce longer pieces of content.
Video has been one of the biggest trends in recent years, and this is set to continue in 2022 as more businesses turn to video content to engage with their audiences. Video is an incredibly versatile medium that can be used for everything from product demonstrations and how-tos to customer testimonials and brand stories, so it's no wonder that so many businesses are investing in video production.
Local SEO has always been important for businesses with a physical presence, but it's become even more crucial in recent months as a result of the pandemic. With many people spending more time at home and avoiding travel where possible, there's been a significant increase in searches for local businesses.
Best SEO Companies are here to follow trends that are likely to continue in 2023, so businesses need to make sure they are visible in local search results if they want to stay ahead of the competition.
Schema markup is a code that can be added to a website to help search engines understand the content on the page. This is beneficial for businesses as it can help their pages appear in rich snippets, which are featured results that include additional information such as reviews, prices, and images.
With more and more businesses using schema markup, it's become increasingly important for SEOs to make sure they are using it on their own websites.
Conclusion:
As we move into 2022, it's clear that SEO and content marketing will continue to evolve. The trends we've discussed here are just a few of the many that we believe will shape the landscape over the next 12 months – so make sure you keep them in mind as you plan your strategy for the year ahead!
